The Basic Attention Token (BAT) blockchain aims to help the advertising industry.
Some advertisement viewers can no longer be trusted with their interest in products and ads. While other viewers do not pay any attention at all. Advertisement publications that are organizing the ads are truly experiencing difficulties as smartphones and Internet browsers impose ad blockers.
Also, Companies who want to advertise their products tend to have to pay more to acquire the attention they want.
A Blockchain’s Property
There must first be a clear understanding of the technology that underlies BAT. Which is based on the concept of blockchain. A blockchain is essentially a decentralized database. Encrypted transactions or “hashed” records on a publicly accessible ledger. Whenever there’s a new transaction, it records in a new block. Which then links to the previous block by a hash.
Indicating its distributed nature, blockchain stores on multiple servers and devices globally. Because each transaction duplicates for record-keeping and security, data on the blockchain can never change or delete. You can also defend yourself from block hacking. Each transaction has timestamps, user authentication, and encryption.
Basic Attention Token (BAT)
The Basic Attention Token (BAT) method intends to solve problems with digital advertisements that have mistakes or damage. The BAT team’s solution shapes like a triangle, with benefits coming from advertisers to avoid identifying ad viewers and from publications to provide high-quality content. Ad viewers, on the other hand, maybe willing to reward publications by subscribing or making one-time donations.
The rewards given and received are in the form of and measured as tokens. Basic Attention Tokens represent the money in the network and also the exact attention that viewers give to ads. The BAT team built their own Internet browser called Brave to analyze if the viewers are actually watching the advertisements.
Users praise Brave as an Internet browser that protects their personal information and financial transactions at the present.
Thus, this was the instance that marked the beginning of the operations of BAT. Brave must adopt by both internet users and publishers who want rewards for their popular material.
