Blockchain.com said on Wednesday that it has signed a contract to become the Dallas Cowboys’ exclusive digital asset partner in a press release.
Furthermore, the partnership will provide Blockchain.com a lot of visibility. Television, signs, radio, and its own club area within AT&T Stadium in Arlington, Texas would all utilize.
First-Ever Crypto Deal
Blockchain.com has joined the ranks of a growing number of digital asset startups specializing on sports. The Dallas Cowboys have established a collaboration with the firm, founded in 2011.
The team’s exclusive digital asset partner will be Blockchain.com. Moreover, Blockchain.com joins a growing list of cryptocurrency businesses going into the sports market. This includes FTX and Crypto.com, according to sources in Dallas.
Furthermore, a range of sponsorship opportunities will help the company. This was founded by Peter Smith, Nicolas Cary, Antony Jenkins, and Jim Messina. Advertising and branding are examples of this. To introduce the new relationship, Peter Smith, CEO of Blockchain.com, met with Jerry Jones, owner of the Dallas Cowboys, at The Star in Frisco.
In a statement, Jones stated that he wanted the Dallas Cowboys to be a part of the future in any manner possible. According to Smith, the Cowboys were chosen because of their history, and Cowboys fans will receive crypto rewards. According to Alexandra Skores of dallasnews.com, Cowboys fans will have the chance to win prizes and unique experiences.
Guidelines for Crypto Adoption
The latest arrangement follows the NFL’s introduction on March 22 of new blockchain cooperation standards. Actually, cryptocurrency exchanges, wallet providers, and NFT platforms are now available to clubs.
Additionally, the NFL has recognized several blockchain-related businesses, according to executives. They believe it can engage in advertising partnerships with the teams and league without exposing itself to significant regulatory or brand risk.
According to Smith, the deal would include collaboration on events and content geared at teaching the community about the bitcoin sector. This starts with a promotion for new user sign-ups. Additionally, according to the crew, the upcoming “Block Party” would serve as an educational summit.
Sports Marketing
The announcement of the partnership comes at a time when other digital asset companies are branching out into sports marketing. The Houston Rockets partnered up with bitcoin-focused NYDIG last year. This is to provide the NBA franchise with a number of cryptocurrency services.
Major organizations in the market, like as Coinbase, FTX, and Crypto.com, broadcast advertising during the 2022 Super Bowl for the first time, marking yet another industry first.
FTX will be the first cryptocurrency exchange to sponsor a professional sports stadium in 2021. In March of that year, it completed its agreement with the Miami Heat NBA team. After that, Crypto.com was given the naming rights to a multi-purpose arena in downtown Los Angeles in December 2021.
