According to an official statement by Input-Output Global, DISH Network will develop a digital identity and loyalty program on the ADA platform. This company is a prominent cable operator in the United States. The public businesses on the list have the first step toward deploying a Minimum Viable Product.
To launch its own token, this service will use IOG’s Atala PRISM identification system and Cardano’s native asset functionalities. According to IOG, their goal is to build a comprehensive, totally digital, autonomous identity and loyalty structure.
Statista data indicates that there will be over 11 million active DISH consumers in 2020. Because of the collaboration with IOG, all of these people may embrace and profit from Cardano’s blockchain features in the next years.
IOG CEO Charles Hoskinson originally discloses their relationship. Hoskinson states that the Colorado business and IOG will collaborate in 2021. Accordingly, they will develop a new blockchain approach. This will increase the adoption of this innovation and digital products.
Collaboration is a major part of the CRONUS program. Developers are establishing it to incorporate Cardano into the DISH infrastructure and community. The Blockchain Corporation has something to say regarding the MVP and its goals.
As a result, companies may develop a backup token loyalty program that is compatible with blockchain technology. The first stage in that process is to enable the creation of loyalty coins on the Cardano blockchain. This will mimic the number of loyalty tokens in DISH’s BoostOne rewards scheme.
They will be utilizing the Cardano blockchain to monitor the currency that will serve as the foundation of DISH’s loyalty program. Users will immediately accumulate, mint, or destroy these Boostcoin tokens, depending on the scenario.
This Cardano-based Product’s Advantages
Cardano will assist with this activity, but it will be self-reliant on IOG. In another sense, this organization will be incapable of seeing or interacting with user data.
According to the IOG article, the MVP would be able to oversee the loyalty program as well as the token supply. The solution will provide an API for controlling the blockchain’s mint/burn process and a native wallet for storing these assets.
The ability of DISH to produce a decentralized identifier or DID for each of its subscribers is perhaps the most intriguing aspect. The MVP will be using IOG’s Atala SDK package to generate this data. Neither of these details will be made public on the Cardano network.
DISH is also constantly striving to offer this service on this system. They also incorporate it with its technology as well as participate in its ecosystem. IOG speaks a little about DISH’s future position as a Cardano network participant.
As an outcome, DISH will join the Cardano Ecosystem by operating different nodes, distributing DIDs, as well as minting and burning local assets. The following step will feature blockchain adoption. DISH consumers will be gradually introduced to the various components of blockchain ecosystems. This includes, but is not limited to, possessing a wallet.
