Despite a drop in pricing this year, Bitcoin and other crypto assets continue to enter the mainstream. Some well-known celebrities, such as Madonna and Bill Murray, have recently invested in the non-fungible token (NFT) industry. Releasing new crypto tokens, such as GNOX, has generated considerable excitement.
Chipotle’s latest game will help bring cryptocurrency to the public. Both in North America and many parts of Europe, Chipotle is a household name. The Mexican fast-food chain made headlines last month when it announced that its 2,600 locations in the United States would begin accepting bitcoin and other cryptocurrencies.
The restaurant has recently made headlines for an even more surprising reason: they are giving out cryptocurrencies.
Free Chipotle Cryptocurrency
July 31 is National Avocado Day. The freebie seems to be geared for that holiday. Chipotle has made available to attendees a dedicated website for the event. In both the video game and the accompanying website, the phrase “Buy the Dip” describes a scenario in which prices are expected to fall before recovering, signaling a buying opportunity for investors.
Players must be legal residents of the United States to take part. Chipotle now accepts cryptocurrency payments. Thus only players in the United States can play. As a bonus, Chipotle’s Buy the Dip promotion participants are not needed to make any purchases. Based on this metric, it appears that the game does more to promote the acceptance of cryptocurrencies than its brand.
An individual with winnings in bitcoin will require a Coinbase account to collect their prize. Prizes for Bitcoin, Ether and Dogecoin worth tens of thousands of dollars are up for grabs every day from July 25 through July 30. For the final day of the game on July 31, the total value of the prizes increases even further.
Chipotle is well-known for its National Burrito Day contest last year. It received 100,000 USD in Bitcoin.
Crypto Update
In its announcement regarding the Buy the Dip game, Chipotle made a point to highlight the inherent risk of price volatility associated with cryptocurrency. At the time of writing, the value of Ether and Bitcoin is currently negative, with Ether having lost almost 10 percent in value over just the previous day.
Conclusion
In the world of fast casual dining, Chipotle is a household name. More people may become familiar with crypto assets thanks to the ongoing promotion. They must claim all prizes through a Coinbase account, which may encourage the winner to start trading cryptocurrencies. Participants should use caution while exchanging any cryptos they may have earned in the game.
