Saturday, June 10, 2023

Disney Hints Future Metaverse Plans


One or two job advertisements suggest that Walt Disney Company (the American entertainment giant) is searching for NFT professionals.

Only with a wide range of talents. Just those that possess a diverse variety of abilities. Posting descriptions hint about larger company plans.

Disney’s Take Off in the NFT

There are presently four job positions within the media giant that call for candidates to have knowledge of the non-fungible token ecosystem. Three job postings need applicants to have knowledge and passion for Digital and NFT areas.

Using the term music, entertainment and technology industries, it appears that they are looking to connect them. Media companies are just getting their feet wet in their own metaverse, it seems.

There is, however, a lack of information at this point. It is easy to deduce certain things from these job opportunities.

Expertise in all social media and emerging technology relationships. Also, AR/VR, Filters, NFTs, Livestreams, and, more is sought in this position. This calls for a primary point of contact.

Creative marketing and commerce activities across important partners including YouTube, VEVO and social media are the responsibility of this team.

Cultural Trend Marketing

The scope of this job opening extends to Disney’s affiliates and companies. Everything makes it very intriguing. As stated in the article, Hulu’s Marketing team is seeking to break through into various arenas outside of streaming. They will include Music, Gaming, NFTs, Crypto, Metaverse, and many more.

Brand Marketing Manager for Hulu will work on new areas and verticals of potential. Their target is today’s streamers and younger audiences who are consuming content in less traditional ways.

The company’s well-known brands are likely to follow it into the metaverse as a result of this.

ESPN’s Business Development

The final one is a 10-week internship with ESPN’s Business Development & Innovation team. This would integrate these new efforts with sports. In this field, the non-fungible token ecosystem is gaining traction.

Accomplishing these tasks, as well as keeping an eye on market trends, are part of the program’s mandates. Non-fungible tokens, cryptocurrency, and blockchain technology are among the preferred qualifications for this position.

Bob Iger, the former CEO and chairman of Disney, hinted to the company’s plans. It is to enter the metaverse on an episode of the New York Times podcast “Sway” just a few days ago.

VeVe, the company’s digital collectibles platform, received its first non-fungible token launch last year.

The series’ first non-fungible token drop price of $333 when it was released. It featured Walt Disney and Mickey Mouse from the “Golden Moments” film series, Moreover, it reached a climbing price floor of $47,000. The total sales volume for the entire collection of 11 NFTs was initially $6,351.99.

Metaverse of Disney

In December, the company released a Mickey Mouse Steamboat Willie collection. Consequently, in January, it released a new series of Micky and Friends interactive cards. There will also be a Marvel Digital Comics series added to the platform’s offerings.

At this time, the company’s partnership with VeVe appears robust and unbreakable. However, given the giant’s insatiable desire to expand its umbrella empire, it’s probable they’ll be moving toward developing their own marketplace in the near future.

Whatever their strategy, you can bet they’ll go big or go home. If they put an emphasis on characteristics that can be put to use in the real world, such as in their parks, they will succeed. This may become a new method to experience non-fungible tokens.

An enormous corporation, on the other hand, must overcome significant obstacles. Only if it hopes to provide complete protection for its customers. Metaverse is an early concept. They will likely spend a few years creating the largest and most profitable chunk of it they can find.

Ivan Cruz
Ivan Cruz
Ivan Cruz is a writer for Cryptoconstellation. He has his Masters in Applied Research in Economics & Business. Ivan has been trading crypto for the past 7 years himself and feels it is his duty to bring you all the latest news.

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