Basic Attention Token (BAT) and the Brave web browser are currently among the most innovative ideas in online digital advertising.
Brave became and continues to become popular as a lot of people download the web browser on their gadgets. This popularity causes by the heightened privacy and security features provided by the browser.
The Brave ecosystem utilizes its native cryptocurrency called Basic Attention Token (BAT). The Brave web browser focuses on internet surfing and scanning to ensure data security. This level of security can achieve by blocking third-party advertisements and trackers from the users’ web browsing experience.
In the Brave browser, advertisers, publishers, and users are all given incentives. Thus, this will help all parties generate the most value. Users like BAT and Brave because they strive to address the major flaws in digital advertising today.
Hence, users become more concerned about the security of their data and the risks of misuse from social media networks. BAT and Brave features become increasingly important for web browsing. One evidence of this is the rising demand for ad-blocking software. Which currently operates on more than 600 million devices such as mobiles and desktops worldwide.
The advertising sector appears to be unable to provide incentives to consumers, advertisers, and publishers. Also, the advertising ecosystem is seen as rife with data manipulation without owner consent and inaccurate reports of user software or application interactions.
Measuring Users Attention
Brave monitors the engagements did by users in real-time in an active tab. This is how Brave measures the attention level of the browser. It then displays relevant ads based on how long a user scrolls over a certain piece of content in the browser tab. The browser calculates the Attention Score based on how long a user spends on a tab or online page. Other forms of data incorporation and forward to the Brave ledger system. The Brave ledger system will track and compensate users and publishers based on the ultimate attention score. This system permits BAT to measure more effectively the interests of users and to accurately reward both publishers and users. Brave is particularly proud of its machine learning technology, which gives a great way to track a user’s activity. This will also help offer relevant ads to the user.