After launching its own metaverse service, My House, on January 6, Samsung has experienced tremendous success on the site, receiving over 4 million visitors in much less than a month.
My House debuted at CES 2022. My House is in collaboration with Naver’s 3D avatar platform Zepeto. CES 2022 is a yearly tech exhibition. It is where the South Korean multinational electronics giant present its improvement plans on its technological goods and attract younger users.
Virtual House Customization
Samsung customers will soon be able to customize virtual houses with furniture, appliances, and other electrical items.
The metaverse is a virtual world that exists entirely online in three dimensions. Importantly, with a TVL of about $15 trillion as of November 2021, technology experts consider this to be the “future of the internet.”
Even though the metaverse does not yet exist in its totality, metaverse-like elements is discoverable on numerous platforms. At the moment, video games provide the most realistic metaverse experience. Furthermore, developers have stretched the bounds of what a game can be by staging in-game events and creating virtual economies.
While cryptocurrencies are not required, they can be an excellent fit for a metaverse. They make it possible to build a digital economy based on a variety of utility tokens and virtual currencies (NFTs). Crypto wallets such as Trust Wallet and MetaMask can also help the metaverse. Blockchain technology can also be utilized to establish transparent and reliable governance frameworks.
Emerging blockchain-based, metaverse-like applications enable people to make a decent living. To supplement their income, many users use Axie Infinity as a play-to-earn game. Additionally, SecondLive and Decentraland are two other successful examples of merging the blockchain realm with virtual reality apps.
Large IT companies are seeking to chart the way for the future. The blockchain industry’s decentralized nature, but from the other hand, gives small members to play in the metaverse’s growth.
Samsung My World: A Magnificent Residence
My House, in conjunction with Zepeto, aims to appeal to the younger members of their client base. In particular, the Generation Z and millennials.
Samsung describes it as “a space-decorating experience.” This is where users may acquire, arrange, and design their homes using various virtual objects.
According to Samsung Electronics, the number of users who have used the Zepeto mobile app via Google Play Store has surpassed 4 million. This makes it the most popular among Zepeto’s associated services.
The electronics powerhouse is competing for investments in the metaverse business. This is to improve its current products and create a technical system for their various appliance models.
Immersive Digital Experience Era
Moreoever, Samsung has stated that it intends to expand its ties with other industries. For them to keep up with the rapid growth of cryptocurrencies and the metaverse.
With the success of My House as a foothold, Young-hee Lee said the company is trying to connect more actively with millennials and Generation Z by maximizing customers’ metaverse experience. Lee is the head of Samsung’s Global Marketing Center.
Decentraland already has a virtual version of the internet giant’s flagship 837 boutiques, which are located at 837 Washington Street in Manhattan’s Meatpacking District. Meanwhile, the Samsung 837X virtual store will only be free for a limited time.
Users will be able to participate in “Connectivity Theater and Sustainability Forest” as well as a mixed reality live dance party led by DJ Gamma Vibes in the virtual store.
In fact, this is one of the largest brand land takeovers in Decentraland history, according to a statement published with The Block on Thursday.