Warner Music Group (WMG) has announced a partnership with Splinterlands, a blockchain game company.
Intentionally, WMG intends to provide its artists additional opportunities to express themselves.
The two firms will work in a first-of-its-kind partnership. They will provide chosen WMG artists the opportunity to build and develop innovative play-to-earn (P2E) arcade-style blockchain games.
Non-fungible Tokens are a type of non-fungible token that has emerged as a result of blockchain technology (NFTs). As a result, there has been a mad scramble among global businesses to find new opportunities. To improve total fan engagement, they can implement these systems into their existing business suite. Moreover, blockchain technology appears to have found its way into the entertainment industry, from Marvel Studios to Warner Music Group.
Play-2-Earn (P2E) chances, in particular, are a trend that is sweeping the gaming world. There will be a series of mobile-friendly accessible games that can encourage greater adoption. This is a result of the WMG and Splinterlands relationship. It’s also easier to develop community building than standard play-to-earn games.
WMG’s Chief Digital Officer and EVP of Business Development is Oana Ruxandra. Accordingly, she doesn’t believe it’s possible to overestimate the potential of play-to-earn gaming. Besides, their collaboration with Splinterlands is centered on their musicians and their music. To design and manage tokenized games, they all collaborate.
They will be opening additional revenue streams for their artists as they build. Simultaneously, they will strengthen fans’ involvement in the value created.
Jesse “Aggroed” Reich is the Co-Founder and CEO of Splinterlands. Warner Music Group, he claimed, is a powerhouse in the music industry. They’re reinventing the music industry to match the Web 3.0 community’s demands. In addition, he expressed his delight at the prospect of working with WMG.
Reich has expressed interest in new partnerships at the crossroads of gaming, music, crypto, NFTs, defi, and blockchain.
Investors see blockchain games as one of the key developments that will propel blockchain technology into general use, according to WMG. Also, it will make use of Splinterlands’ technical competence. With over 450,000 daily players, the game is among the most popular blockchain games in Splinterlands.
The Warner Music Group is certain that it has found a worthy partner to assist it in realizing its ambitions to integrate blockchain gaming.
Splinterlands and WMG will make mobile-friendly, accessible games that can promote wider adoption and promote community building more easily than conventional play-to-earn games by leaning into arcade-style gameplay.
They established Splinterlands in the year 2018. The company’s fantasy-themed collectible card game is Splinterlands. It now has 1.8 million registered users, 450,000 daily users, and has recently exceeded the one billion fight mark. Morover, the participation and advice of its players aid in the building and improvement of the community-driven game Splinterlands.